Project AJ117

PROJECT AJ117 is a Copenhagen-based brand that draws inspiration from Scandinavian simplicity to create timeless essentials with a thoughtful approach. Founded by designer Charlotte Vadum, it combines soft tailoring, versatile garments, and understated luxury designed for everyday wear.

Inspired by nature and coastal living, the brand is committed to quality materials and functional designs, creating durable pieces that adapt to every season and become wardrobe essentials.

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Our brands

Explore a curated selection of brands and their collections, offering high-quality products. From established names to emerging designers, they all share a commitment to craftsmanship, innovation, and sustainability.

Project AJ117

Blouse Sandie Praline Project AJ117

Hamilton Project AJ117 Shirt

Hortense Shirt Butter Project AJ117

Shirt Hortense Black Project AJ117

Hortense Pale Moss Shirt Project AJ117

Hortense White Project Shirt AJ117

Hella White Project Skirt Aj117

Hope Vest Black Project AJ117

Hope Vest White Project AJ117

Jaelle denim wide leg Project AJ117

PJ Pants Black Project AJ117

PJ Pants Khaki Project AJ117

PJ Pants Pearl Blue Project AJ117

Our brands

Project AJ117

Second Female

Casbah Love

Enshallah

Núnoo Bags

Octaevo

Sisi House of Style

Lulu Copenhagen

Belvu Denmark